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Press Release, General, Marketing

ReportAll unveils comprehensive brand update and new website

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Reportall logo 2025 blog

ReportAll, a leading provider of U.S. property data, announced today the launch of a new brand identity and a redesigned website, complementing the company’s evolution in data solutions for professionals across an array of sectors — from realtors and investors to outdoor enthusiasts.

Founded in 2006 by Dave Fuhry, Joe Harwood, Robert McGee and Allie Schuring, ReportAll began as Real Estate Portal USA, hosting a regional Geographic Information System (GIS) with spatial, demographic and CAMA databases, normalized for accessibility across several industries. Over time, ReportAll expanded to become a national data provider, offering a robust parcel-based mapping portal with daily-updated data, aerial imagery and map graphics blended through intuitive searchability, culminating in a web application that incorporates all types of spatial data and resources and seamlessly displays the map and information the user wants to see.

As the company’s audience and offerings have grown, so has the need for a brand that represents its dynamic role in property and spatial data. Tailored to meet increasing demand from professionals in real estate, energy and tech, among other industries, the rebrand and new website underscore ReportAll’s growth and commitment to delivering insights that empower professionals to drive their industries forward.

"This
brand
update
and
website
launch
represent
a
bold
step
forward
for
ReportAll,
reaffirming
our
commitment
to
innovation
and
our
customers.
This
is
an
exciting
moment
in
ReportAll’s
journey,
and
we’re
thrilled
to
unveil
this
transformation
as
we
continue
to
lead
with
innovation
and
customer
focus."
Joe Harwood
Co-founder and Chief Executive Officer, ReportAll

Key features of the brand update include:

  • Updated visual identity: A new logo and refreshed color palette that convey the company’s innovative, future-oriented approach.
  • Improved website interface: A redesigned website with more streamlined navigation, highlighting a full range of offerings, including parcel records, a mobile app with nationwide parcel access and enterprise-focused APIs.
  • Enhanced messaging: A cohesive story that captures ReportAll’s mission and speaks more directly to ReportAll’s growing customer base.

For media inquiries, please contact: joe.kovack@reportallusa.com.