Case study: NaviRetail

For more than a decade, NaviRetail has helped retailers, developers, investors and communities make smarter commercial real estate decisions. Founded with the belief that data-driven insight should be actionable and accessible, the company blends advanced analytics, real estate expertise and proprietary technology to guide clients toward the right sites — and the right strategy. With an unwavering commitment to accurate, actionable data and proven methods for attracting the retailers that communities want and need, NaviRetail helps clients uncover potential, mitigate risk and achieve measurable growth.

Because of our dynamic nature, we needed nationwide data via an API, which was surprisingly hard to find. Thankfully, we found ReportAll!

Transforming site selection with reliable, real-time parcel data

NaviRetail had long observed a fundamental gap across the commercial real estate industry: existing tools didn’t work together, didn’t provide meaningful feedback and couldn’t keep pace with the demands of modern site selection. After searching unsuccessfully for a solution that could deliver the accuracy and cohesion they needed, they made a pivotal decision — build their own platform, NaviSites.

As former PARLAY 2.0 users, NaviRetail was already familiar with ReportAll’s data quality. When evaluating options for their new product, they returned to ReportAll and found that the ReportAll API aligned exactly with what they needed: a flexible and scalable way to access reliable nationwide parcel data. The pricing model also stood out. Compared with other providers, ReportAll offered the fairest and most practical approach for their dynamic use case.

Integrating the ReportAll API was seamless. Because NaviSites was already ingesting similar datasets, implementation moved quickly, allowing their team to focus on enhancing core product features rather than troubleshooting data ingestion. This efficiency became even more important as NaviSites evolved into an AI-powered real estate consultant — an intuitive platform trained on proprietary commercial real estate data and designed to automate the repetitive, manual research that slows due diligence. Built by CRE professionals, the tool delivers instant, intelligent insights that scale their expertise across every user interaction.

Owner data emerged as one of the most mission-critical components of NaviSites. For real estate analysts and strategists, knowing who owns a property — and whether that ownership has recently changed — directly shapes outreach, feasibility and long-term planning. With ReportAll’s continually updated dataset, NaviSites’ users routinely uncover ownership changes that would otherwise have gone unnoticed, enabling them to pivot quickly and operate with greater precision.

Commercial real estate professionals rely on NaviSites daily to determine where businesses should locate, why certain locations succeed and how shifting market conditions affect long-term performance. Powered by ReportAll’s accurate, up-to-date parcel data, NaviSites brings together mapping, comps, trade areas, zoning and more — helping professionals move with confidence in fast-paced, high-stakes decision-making.

Beyond data quality, NaviRetail emphasizes ReportAll’s responsiveness as a defining strength. Whenever questions arise — whether about the API or the underlying dataset — the ReportAll team responds quickly, providing clarity and reinforcing trust in the partnership.